About Us
Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; we knew we could make the most durable strength-to-weight composite wheels on the market, and were prepared to back that claim up with a lifetime guarantee. So we did. Reserve first launched with MTB wheels in 2017. At the time, carbon rims with a lifetime guarantee were unheard of. Within 12 months, Reserve leaped from unknown up-start to one of the most highly-rated carbon wheel makers in the mountain bike market.
Buoyed by the positive reception in MTB, we swiftly moved into gravel. Fully rigid off-road bikes demand a sophisticated carbon rim layup in order to retain control and comfort. Not only does strength, weight, and durability matter, but ride quality also. The Reserve 22 gravel wheel was born at NAHBS in 2019.
Late in 2019, Cervélo approached Reserve engineers to discuss manufacturing wheels. And so began our journey into aerodynamics. Cervélo’s wind-tunnel expertise helps inform the development of an all-new Reserve 700c range to serve the world’s fastest road, time-trial, and triathlon athletes.
Is Reserve cycling's first supergroup? We couldn't possibly say. But we can't recall any other occasion where two cycling brands with such depth of expertise in their own respective fields have taken such a leap of faith to make something so collaboratively. With engineering, racing, and service as the cornerstones of our brand, you can trust in Reserve to bring you home.
